Post by account_disabled on Jan 23, 2024 3:53:23 GMT -5
Oleksiy Zhitkov , Fintech expert, EX CMO Top Credit, graduate of the "Director of Internet Marketing" course , spoke about what it is necessary to analyze in the business of competitors and how to make your product better. Read more about the analysis of sites, creatives and step-by-step optimization of processes. Don't think of your competitors as an army of people working on the other side of the barricades. For a marketer, competitors are people who can teach you something. And your task as a professional is to surpass the teacher and become better. Don't think of your competitors as an army of people In order to understand what you can learn from your competitors, I developed a certain framework that consists of 7 steps: Choose the TOP 10 companies, serious players in the market of your services or products (this can be determined by the volume of market share occupied).
This list can be supplemented with companies that are just C Level Executive List entering the market, and you see the potential of future leaders in them, or enterprises that are interesting to you as a specialist. Become a mystery shopper at each of these companies. Analyze the tool they use to interact with your audience (site or app). Analyze traffic types. Analyze how these companies communicate with customers, with which creatives they reach the target audience. Do not use industrial espionage. Draw conclusions. Let's analyze these points in a little more detail. Let's analyze these points in a little more detail. Mystery shopper: an idea for inspiration The term "mystery shopper" came to us from retail, when a specialist needed to come to the point of sale and see how everything works in real time.
This method of work helped the expert, together with the team, to understand what makes the competitor stand out in the field of service, what "service things" it offers to its customers. In digital, everything works similarly, but you don't need to go anywhere - everything can be solved online. It is very important to do such an analysis yourself or at least delegate the duties to an employee you can rely on. It may also be the case that the mystery shopper cannot be implemented on your own. This happens most often when you try to analyze a foreign product. When, for example, you can't enter the funnel because you don't have a foreign sim card to validate the phone number, or you need to work with a licensed product that requires an ID.
This list can be supplemented with companies that are just C Level Executive List entering the market, and you see the potential of future leaders in them, or enterprises that are interesting to you as a specialist. Become a mystery shopper at each of these companies. Analyze the tool they use to interact with your audience (site or app). Analyze traffic types. Analyze how these companies communicate with customers, with which creatives they reach the target audience. Do not use industrial espionage. Draw conclusions. Let's analyze these points in a little more detail. Let's analyze these points in a little more detail. Mystery shopper: an idea for inspiration The term "mystery shopper" came to us from retail, when a specialist needed to come to the point of sale and see how everything works in real time.
This method of work helped the expert, together with the team, to understand what makes the competitor stand out in the field of service, what "service things" it offers to its customers. In digital, everything works similarly, but you don't need to go anywhere - everything can be solved online. It is very important to do such an analysis yourself or at least delegate the duties to an employee you can rely on. It may also be the case that the mystery shopper cannot be implemented on your own. This happens most often when you try to analyze a foreign product. When, for example, you can't enter the funnel because you don't have a foreign sim card to validate the phone number, or you need to work with a licensed product that requires an ID.